Privacy Policy

Wise Cat Business Services is a Dubai-based business consultancy. This Privacy Policy explains how we collect, use and protect personal information obtained through our website, service enquiries, onboarding processes and communications. We are committed to handling your information responsibly and in accordance with applicable UAE data-protection laws.

The information we collect depends on how you interact with us and which service you request.

We may collect:

• name
• email address
• telephone number
• nationality
• country of residence

Where required for a service:

• passport details
• Emirates ID
• visa or residence information
• photographs
• immigration documents

This may include:

• company name
• trade licence
• business activity
• mainland or free zone jurisdiction
• shareholder or partner information
• incorporation documents
• authorised signatory information

Where relevant, we may process information relating to:

• employees
• investors
• spouses
• children
• dependants
• domestic workers
• sponsors

Where required for tax or business services:

• Corporate Tax information
• VAT information
• financial records
• invoices
• payment records
• tax-registration documents

We may retain information provided through:

• website forms
• email
• telephone
• WhatsApp
• consultations
• other communications with Wise Cat Business Services

We may also collect:

• IP address
• browser or device information
• pages visited
• referral source
• website interactions
• cookie and analytics data

We may collect information directly from you, from someone authorised to act on your behalf, through our website, during consultations or service onboarding, and through communications such as email, telephone or WhatsApp.

We may use personal information to:

• respond to enquiries
• prepare quotations
• assess service requirements
• provide company formation services
• process visa and residency services
• provide Corporate Tax or related business support
• assist with licence cancellation or company liquidation
• prepare or submit applications
• communicate about ongoing services
• issue invoices and process payments
• maintain business and compliance records
• meet legal or regulatory obligations
• improve our website and services
• protect our systems, business and clients

We aim to collect only information reasonably necessary for the relevant purpose.

Depending on the circumstances, we may process personal information:

• with your consent
• because it is necessary to provide a service you requested
• to take steps before entering into a service agreement
• to comply with legal or regulatory obligations
• to establish or protect legal rights
• for another purpose permitted under applicable UAE law

Where processing is based on consent, you may withdraw that consent subject to applicable legal and contractual requirements.

To provide requested services, Wise Cat Business Services may need to share relevant information with third parties such as:

• UAE government authorities
• licensing departments
• free zone authorities
• GDRFA
• ICP
• MOHRE
• Federal Tax Authority
• Emirates ID service providers
• medical centres
• insurance providers
• banks and payment providers
• translation or attestation providers
• professional advisers
• IT, hosting, cloud, communication or CRM providers

Where an application requires submission to a government authority or regulated organisation, relevant personal or business information may be provided to that entity.

We aim to disclose only the information reasonably required for the relevant purpose.

Wise Cat Business Services does not sell personal information to third parties for their independent commercial use.

Our website may use cookies and similar technologies to:

• operate essential website functions
• remember preferences
• understand website traffic
• analyse website performance
• measure advertising effectiveness
• improve user experience

Where required, users may be given options to manage non-essential cookies.

Our website uses Google Analytics, Google advertising tools, and Microsoft Clarity to understand how visitors interact with our website, including their clicks, taps, and scrolling behavior, measure advertising performance, and improve the overall user experience.

We may contact you about Wise Cat Business Services services where:

• you have requested information
• you have previously engaged with us
• you have provided consent
• communication is otherwise permitted by applicable law

You may ask us to stop sending promotional communications at any time by using an unsubscribe option where available or by contacting us directly.

Stopping marketing messages will not prevent us from sending communications necessary to provide an active service.

Wise Cat Business Services takes reasonable administrative, organisational and technical measures to protect personal information against:

• unauthorised access
• misuse
• alteration
• loss
• disclosure
• destruction

However, no electronic transmission or storage system can be guaranteed to be completely secure.

We retain personal information only for as long as reasonably necessary to:

• provide requested services
• maintain business records
• comply with legal, tax or regulatory requirements
• respond to disputes or claims
• protect legitimate business interests

When information is no longer required and there is no legal reason to retain it, we may securely delete, anonymise or otherwise dispose of it.

Some technology, cloud, communication or professional-service providers used by Wise Cat Business Services may process information outside the UAE.

Where personal information is transferred internationally, we take reasonable steps to ensure that the transfer is handled in accordance with applicable UAE data-protection requirements.

Subject to applicable UAE law and any lawful exceptions, you may have rights relating to your personal information, including the right to:

• request information about personal data we hold
• request access to certain personal information
• request correction of inaccurate or incomplete information
• request deletion where legally permitted
• request restriction or cessation of certain processing
• withdraw consent where processing is based on consent
• request transfer of certain personal data where applicable
• raise a concern about how your information is handled

To exercise a privacy right, contact us using the details below.

We may need to verify your identity before processing a request.

Our website is not specifically directed at children.

However, because Wise Cat Business Services provides family and residency services, a parent, guardian or sponsor may need to provide information relating to a child or dependant.

We process such information only where reasonably necessary for the requested service and where the person providing the information is authorised to do so.

Our website may also contain links to government authorities, free zones or other third-party websites.

These third parties operate under their own privacy policies. Wise Cat Business Services is not responsible for the privacy practices, content or security of external websites.

We may update this Privacy Policy when our services, technologies, business practices or legal requirements change.

The latest version will be published on this page together with the updated date.

For questions about this Privacy Policy or how Wise Cat Business Services handles personal information, contact: